Corporate social responsibility, often abbreviated "CSR," is a corporation's initiatives to assess and take responsibility for the company's effects on environmental and social wellbeing. The term generally applies to efforts that go beyond what may be required by regulators or environmental protection groups. CSR may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change. In 2010, the International Organization for Standardization released ISO 26000, a set of voluntary standards meant to help companies implement corporate social responsibility. Many large corporations are devoting real time and money to environmental sustainability programs and various social welfare initiatives. These activities should be encouraged.
A more common approach to CSR is corporate philanthropy. This includes monetary donations and aid given to nonprofit organizations and communities. Donations are made in areas such as the arts, education, housing, health, social welfare and the environment, among others, but excluding political contributions and commercial event sponsorship
Corporate social responsibility (CSR) in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.
All India Information Technology Association paves way for companies, corporate groups and firms that involve in Corporate Social Responsibility in various field to encourage computer education, Human Rights, Health, Woman Empowerment and educational cause. Since responsible initiatives can increase brand loyalty and therefore profits. This may become increasingly true as ethical consumer culture gains wider acceptance.