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Government to tech companies: Take permission before launching AI models in India

Government to tech companies: Take permission before launching AI models in India 06/03/2024

Google's AI platform faces controversy as IT minister Rajeev Chandrasekhar emphasizes government approval and labeling of under-trial AI models. Platforms must seek user consent and ensure safety on the Indian public internet, or face penal consequences. The advisory asks the entities to seek approval from the government for deploying under trial or unreliable artificial intelligence (AI) models.
The government considers this a violation of IT laws and emphasises transparent user consent before deploying such models.

“Use of under-testing / unreliable Artificial Intelligence model(s) /LLM/Generative AI, software(s) or algorithm(s) and its availability to the users on Indian Internet must be done so with the explicit permission of the Government of India and be deployed only after appropriately labelling the possible and inherent fallibility or unreliability of the output generated,” it said. This follows a December 2023 advisory addressing deepfakes and misinformation.

Government makes labelling mandatory : The government has issued an advisory requiring all tech companies working on development of AI models to ask for permission before launching in India. The centre has also asked social media companies to label under-trial AI models, essentially preventing them from hosting illegal content. “All intermediaries or platforms to ensure that use of Artificial Intelligence model(s) /LLM/Generative AI, software(s) or algorithm(s) on or through its computer resource does not permit its users to host, display, upload, modify, publish, transmit, store, update or share any unlawful content,” the advisory said. In an advisory issued to intermediaries/platforms on March 1 the Ministry of Electronics and Information Technology also warns of criminal action in case of non-compliance. Platforms are responsible for any breaches and shall be held accountable for any breaches, it added. 

“Non-compliance with provisions would result in penal consequences,” the advisory said.